Content, Commerce, and Privacy. I’ve touched on these three regulatory issues we face in the mobile game market in this blog before. It’s a confusing space because all three of the “live rails” (as I call them) inter-relate. Last week the blogosphere was filled with Google’s settlement with the FTC regarding in app purchases (IAP) that were made by children without their parents’ approval. According to the FTC, Google is well aware of the problem and refers to it as “Friendly Fraud” or “Family Fraud”.
Let’s take stock of what the FTC has done about kids and IAP and how the various platforms have responded.
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