CDD, joined by the Electronic Privacy Information Center, filed comments at the FTC yesterday opposing the request by AssertID that the commission approve a new method of verifiable parental consent under COPPA (Children’s Online Privacy Protection Act). The proposed method would mine parents’ online social network information and ask third parties to judge whether that information is truthful or not, a method based on a “trust score” algorithm that the company claims is confidential and secret from the public. CDD asked the commission to oppose the application because it lacked information that explains how it assures that consenting parties are parents, and it leaves big questions about what the company is going to do with information it requires from parents.
As the reality sinks in – that COPPA 2.0, which as of July 1st is now the law of the land – mobile app developers need to consider how to achieve compliance with these new regulations. If you’ve been resisting COPPA to this point, it’s probably time to understand the options available to you, choose one that is consistent with your objectives and move forward.