Leading US kids virtual world Roblox is now boasting 100% kid-safe advertising, thanks to a new partnership with SuperAwesome out of the UK. The incorporation of SuperAwesome’s platform into the digital game-building site will open up Roblox and its 15 million user-generated games to COPPA-compliant advertising opportunities and brand integrations in both the US and the UK.
Source: SuperAwesome and Roblox join forces on kid-safe advertising » Kidscreen
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